Spring 2025

ENGIN 283 002 - SEM 002

Special Topics in Technology Innovation and Entrepreneurship

Amazoogle: AI and the Modern Data-driven Business Model

Shomit A Ghose

Jan 21, 2025 - May 09, 2025

04:00 pm - 06:59 pm

Evans 60

Class #:29804

Units: 3

Instruction Mode: In-Person Instruction

Offered through Engineering

Current Enrollment

Total Open Seats: 0

Enrolled: 15

Waitlisted: 0

Capacity: 15

Waitlist Max: 0

No Reserved Seats

Hours & Workload

1 to 4 hours of student-instructor coverage of course materials per week, and 2 to 8 hours of outside work hours per week.

Final Exam

FRI, MAY 16TH

08:00 am - 11:00 am

Evans 60

Other classes by Shomit A Ghose

ENGIN 183 002 002SEM

Course Catalog Description

This course will explore various topics around technology innovation and entrepreneurship. Topics will vary by semester.

AI, machine learning and Big Data are well understood technologies, yet their applications in business are dominated by a small group of uber-practitioners, as exemplified by Amazon, Google and OpenAI. What do these companies know – and practice – that others do not? The Amazoogle class is an introduction into the strategy and technology of data-driven business models in the age of AI. Beyond its application in well-known business sectors, the Amazoogle model also brings particular impacts in technology ethics and sustainability. Students in the class will learn the practices in building data-driven, AI-centric business models that strive to provide positive impact, both on the bottom line and in society.

Class Notes

See https://scet.berkeley.edu/students/courses/ for enrollment FAQs and contact scet-academics@berkeley.edu for additional questions. This course counts towards the SCET Certificate in Technology and Entrepreneurship (https://scet.berkeley.edu/certificate-in-entrepreneurship-and-technology.