Spring 2024

UGBA 173 001 - LEC 001

Formerly Undergrad. Business Administration 115

Competitive Strategy

Samuel Kapon

Jan 16, 2024 - May 03, 2024

Tu, Th

03:30 pm - 04:59 pm

Chou Hall N170

Class #:33357

Units: 2

Instruction Mode: In-Person Instruction
Time Conflict Enrollment Allowed

Offered through Walter A. Haas School of Business

Current Enrollment

Total Open Seats: 6

Enrolled: 51

Waitlisted: 0

Capacity: 57

Waitlist Max: 29

Open Reserved Seats:

10 reserved for Business Administration Majors with 5 or more Terms in Attendance or EAP Reciprocity

1 reserved for All Undergraduate Students including Visitors

Hours & Workload

2 hours of instructor presentation of course materials per week, and 4 hours of outside work hours per week.

This course takes the perspective of the executive responsible for developing a firm's strategy, and focuses on forms of competitive advantage at the firm level. Topics include industry and competitive analysis; business scope (horizontal and vertical scope); make vs buy decision-making and related tradeoffs; network effects and complementors; disruption and response; non-market factors such as regulatory barriers to entry; and risks to sustaining returns. This course will build on concepts covered in various UGBA Core classes.