Spring 2022

UGBA 169 001 - LEC 001

Pricing

Wasim Azhar

Jan 18, 2022 - May 06, 2022

Mo, We

03:30 pm - 04:59 pm

Cheit C220

Class #:20181

Units: 3

Instruction Mode: In-Person Instruction

Offered through Walter A. Haas School of Business

Current Enrollment

Total Open Seats: 9

Enrolled: 30

Waitlisted: 0

Capacity: 39

Waitlist Max: 0

Open Reserved Seats:

3 reserved for Business Administration Majors with 5 or more Terms in Attendance or EAP Reciprocity

12 reserved for UC Berkeley Students

Hours & Workload

3 hours of instructor presentation of course materials per week, and 6 hours of outside work hours per week.

Final Exam

WED, MAY 11TH

07:00 pm - 10:00 pm

Cheit C220

This three-module course aims to equip students with proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. The first module develops the economics and behavorial foundations of pricing. The second module discusses several innovative pricing concepts including price customization, nonlinear pricing, price matching, and product line pricing. The third module analyzes the strengths and weaknesses of several Internet-based, buyer-determined pricing models.