Directed group study on various topics in design innovation.

This course is an in-depth exploration of what branding is and how it works, through the eyes of a designer. Each student will come up with a brand concept for a company/business that's imaginary or real. Students will cultivate skills of conceptualizing and visualizing and learn the basic skills of graphic design as a means to make those ideas a reality. The course focuses on design as a tool to communicate. Students will learn about the conceptual elements of branding, and how to use graphic design tools like Adobe Illustrator and Photoshop as a valuable skill set that will help them in the future.

Enrollment is by application. Applicants will complete and submit a Google Form of questions, which can be found on our website (www.bigddecal.com) and through our Instagram (@bigddecal).

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