Group study of selected topics.

This DeCal gives students an inside look at how modern consumer brands are built, from concept to customer testing. Students will form small teams and develop a real CPG startup idea, conduct customer discovery around campus, and build a product prototype or activation strategy by the end of the semester.
This 1-unit DeCal provides an applied deep dive into how modern consumer brands bring products to market. Students will learn how to design an effective go-to-market (GTM) plan, focusing on brand positioning, pricing, and distribution, and translate that strategy into a pitch. Through interactive workshops, case studies, and hands-on exercises, students will gain practical experience applying the Berkeley Method of Entrepreneurship to real consumer product ideas.
Objectives
By the end of the course, students will be able to:
Design a go-to-market plan for a new consumer packaged goods (CPG) concept, including brand positioning, pricing, and distribution strategy.
Develop and present a compelling startup pitch that effectively communicates the product’s value proposition and market potential.
Apply here: https://docs.google.com/forms/d/e/1FAIpQLSfUkqJ4gB_KDFlH3k6b867wyy57Sq_pb0Tm9SCll0AOFX-C-w/viewform

Repeat Rules