Spring 2025
UGBA 190D 001 - LEC 001
Innovation and Design Thinking in Business
Mariana C Somma
Jan 21, 2025 - May 09, 2025
Th
10:00 am - 11:59 am
Chou Hall N440 and N444
Class #:19844
Units: 2
Instruction Mode:
In-Person Instruction
Offered through
Walter A. Haas School of Business
Current Enrollment
Total Open Seats:
1
Enrolled: 47
Waitlisted: 0
Capacity: 48
Waitlist Max: 37
Open Reserved Seats:
36 reserved for All Undergraduate Students including Visitors
Hours & Workload
2 hours of instructor presentation of course materials per week, and 4 hours of outside work hours per week.
Final Exam
FRI, MAY 16TH
03:00 pm - 06:00 pm
Other classes by Mariana C Somma
Course Catalog Description
The goal of this course is to equip students with innovation skills and practices. This is a learn-by-doing lab. Students learn research methods, ethnography, analysis and synthesis, reflective thinking, scenario creation, ideation processes, rapid prototyping cycles and designing experiments, iterative design and how to tell the story of “Never Before Seen” ideas. Class time is spent using hands-on innovation and human-centered design practices. Teams present work for critique and iterative development. The course features short lectures, guest talks, campus-based fieldwork, site visits, research and readings. Projects will be launched in the sessions and each team will be coached and mentored.
Rules & Requirements
Repeat Rules
Course is not repeatable for credit.
Reserved Seats
Reserved Seating For This Term
Current Enrollment
Open Reserved Seats:
Terms in Attendance:
Undergraduate Classifications Information
Textbooks & Materials
See class syllabus or https://calstudentstore.berkeley.edu/textbooks for the most current information.
Guide to Open, Free, & Affordable Course Materials
Associated Sections
None