2024 Fall
UGBA 190D 001 - LEC 001
Innovation and Design Thinking in Business
Mariana C Somma
Aug 28, 2024 - Dec 13, 2024
Th
12:00 pm - 01:59 pm
Chou Hall N440 and N444
Class #:33149
Units: 2
Instruction Mode:
In-Person Instruction
Offered through
Walter A. Haas School of Business
Current Enrollment
Total Open Seats:
0
Enrolled: 48
Waitlisted: 0
Capacity: 48
Waitlist Max: 24
Open Reserved Seats:
6 reserved for Students with 5 or more Terms in Attendance
Hours & Workload
2 hours of instructor presentation of course materials per week, and 4 hours of outside work hours per week.
Other classes by Mariana C Somma
Course Catalog Description
The goal of this course is to equip students with innovation skills and practices. This is a learn-by-doing lab. Students learn research methods, ethnography, analysis and synthesis, reflective thinking, scenario creation, ideation processes, rapid prototyping cycles and designing experiments, iterative design and how to tell the story of “Never Before Seen” ideas. Class time is spent using hands-on innovation and human-centered design practices. Teams present work for critique and iterative development. The course features short lectures, guest talks, campus-based fieldwork, site visits, research and readings. Projects will be launched in the sessions and each team will be coached and mentored.
Class Notes
Most UGBA classes have a Time Conflict Override attribute when you enroll to help you select classes. However, all students must pick which class to take when the semester begins. There are no exemptions for attendance, assignments or any scheduled exams. If you cannot fulfill all class requirements..
show more
Most UGBA classes have a Time Conflict Override attribute when you enroll to help you select classes. However, all students must pick which class to take when the semester begins. There are no exemptions for attendance, assignments or any scheduled exams. If you cannot fulfill all class requirements, then you should drop the class.
Phase I: Enrollment is restricted to Junior and Senior declared Business Administration majors only. All other students must add themselves to the waitlist.
Phase II: Enrollment is prioritized for declared Business Administration majors.
Adjustment Period: Enrollment is prioritized to all undergraduates with 5-8 terms of attendance on a space available basis. show less
Phase I: Enrollment is restricted to Junior and Senior declared Business Administration majors only. All other students must add themselves to the waitlist.
Phase II: Enrollment is prioritized for declared Business Administration majors.
Adjustment Period: Enrollment is prioritized to all undergraduates with 5-8 terms of attendance on a space available basis. show less
Rules & Requirements
Repeat Rules
Course is not repeatable for credit.
Reserved Seats
Current Enrollment
Open Reserved Seats:
Textbooks & Materials
See class syllabus or https://calstudentstore.berkeley.edu/textbooks for the most current information.
Guide to Open, Free, & Affordable Course Materials
Associated Sections
None