Too often we are enamored in our brilliant ideas, we skip the most important part: building products consumers will want and use. Precious time and effort is wasted on engineering perfect products only to launch to no users. This course teaches product management skills such as attributes of great product managers, reducing risk and cost while accelerating time to market, product life cycle, stakeholder management and effective development processes.

Product Managers play an increasingly critical role in modern technology companies. They are charged with ensuring an organization is laser focused on creating valuable and highly usable products and services, to address pain-points and unmet-needs for their target customers. In this course, students will learn essential Product Management skills by putting theory into practice, on a product or idea of your choosing. You will learn techniques to accelerate product success and avoid common mistakes. You will work in a team comprising of students from engineering, design, business and other backgrounds. This will simulate real-world cross-functional environments where people with different skills collaborate to build a successful product. Learning Outcomes: -Experience a live development of a product within the context of a product development process -Learn common methods used in product management -Gain experience needed to work as product managers in real life environments. Students from all majors, both undergraduate and graduate are welcome and encouraged. This course is recommended for any student who wants to explore life as a Product Manager, may work in a related field closely with Product Managers, or is interested in exploring a career that spans many aspects of business and technology. ***Instructor Permission is required to enroll in this course by completing the application survey.*** Application: https://forms.gle/auzD73mfoQ9cMLRb7 You don't need to waitlist to complete the application survey, so you can save your Phase 1 credit allocations for other classes while still applying for this one. If you are accepted into the course, you can enroll at that point. Cal Students: Please apply with your CalCentral berkeley.edu email by 12/5/2022 or 1/5/2023 PST to receive enrollment decisions around mid-December 2022 and early-January 2023. Global Students: Please also complete a Concurrent Enrollment Application to receive enrollment decisions in January 2023. For questions, please contact Ricardo Rodríguez I. (Global Programs Manager) at rrodriguezi@berkeley.edu. More Info: https://scet.berkeley.edu/students/courses/product-management/ SP23 Enrollment FAQ: https://drive.google.com/file/d/15hE72ZjRGHeblbC3WJl3XejYxGMfRuq-/view?usp=sharing SP23 Syllabus: https://drive.google.com/file/d/1lzP7cgw-Kr-eEgNbd-P4x7hfFw8drwgq/view?usp=sharing

Repeat Rules

Course is not repeatable for credit.