Spring 2022
UGBA 190D 001 - LEC 001
Innovation and Design Thinking in Business
Mariana C Somma, Clark T Kellogg
Class #:33081
Units: 2
Instruction Mode:
In-Person Instruction
Offered through
Walter A. Haas School of Business
Current Enrollment
Total Open Seats:
18
Enrolled: 42
Waitlisted: 0
Capacity: 60
Waitlist Max: 0
Open Reserved Seats:
55 reserved for Haas School of Business: Undergraduate Majors and Business Exchange Students
Hours & Workload
2 hours of instructor presentation of course materials per week, and 4 hours of outside work hours per week.
Other classes by Mariana C Somma
Other classes by Clark T Kellogg
Course Catalog Description
The goal of this course is to equip students with innovation skills and practices. This is a learn-by-doing lab. Students learn research methods, ethnography, analysis and synthesis, reflective thinking, scenario creation, ideation processes, rapid prototyping cycles and designing experiments, iterative design and how to tell the story of “Never Before Seen” ideas. Class time is spent using hands-on innovation and human-centered design practices. Teams present work for critique and iterative development. The course features short lectures, guest talks, campus-based fieldwork, site visits, research and readings. Projects will be launched in the sessions and each team will be coached and mentored.
Rules & Requirements
Repeat Rules
Course is not repeatable for credit.
Reserved Seats
Current Enrollment
Open Reserved Seats:
55 reserved for Haas School of Business: Undergraduate Majors and Business Exchange Students
Textbooks & Materials
See class syllabus or https://calstudentstore.berkeley.edu/textbooks for the most current information.
Guide to Open, Free, & Affordable Course Materials
Associated Sections
None