2022 Spring UGBA 190D 001 LEC 001

Spring 2022

UGBA 190D 001 - LEC 001

Innovation and Design Thinking in Business

Mariana C Somma, Clark T Kellogg

Jan 18, 2022 - May 06, 2022
Tu
10:00 am - 11:59 am
Class #:33081
Units: 2

Instruction Mode: In-Person Instruction

Current Enrollment

Total Open Seats: 18
Enrolled: 42
Waitlisted: 0
Capacity: 60
Waitlist Max: 0
Open Reserved Seats:
55 reserved for Haas School of Business: Undergraduate Majors and Business Exchange Students

Hours & Workload

2 hours of instructor presentation of course materials per week, and 4 hours of outside work hours per week.

Other classes by Mariana C Somma

Other classes by Clark T Kellogg

Course Catalog Description

The goal of this course is to equip students with innovation skills and practices. This is a learn-by-doing lab. Students learn research methods, ethnography, analysis and synthesis, reflective thinking, scenario creation, ideation processes, rapid prototyping cycles and designing experiments, iterative design and how to tell the story of “Never Before Seen” ideas. Class time is spent using hands-on innovation and human-centered design practices. Teams present work for critique and iterative development. The course features short lectures, guest talks, campus-based fieldwork, site visits, research and readings. Projects will be launched in the sessions and each team will be coached and mentored.

Rules & Requirements

Repeat Rules

Course is not repeatable for credit.

Reserved Seats

Current Enrollment

Open Reserved Seats:
55 reserved for Haas School of Business: Undergraduate Majors and Business Exchange Students

Textbooks & Materials

See class syllabus or https://calstudentstore.berkeley.edu/textbooks for the most current information.

Textbook Lookup

Guide to Open, Free, & Affordable Course Materials

eTextbooks

Associated Sections

None