Too often we are enamored in our brilliant ideas, we skip the most important part: building products consumers will want and use. Precious time and effort is wasted on engineering perfect products only to launch to no users. This course teaches product management skills such as attributes of great product managers, reducing risk and cost while accelerating time to market, product life cycle, stakeholder management and effective development processes.

Product Managers play an increasingly critical role in modern technology companies. They are charged with ensuring an organization is laser focused on creating valuable and highly usable products and services, to address pain-points and unmet-needs for their target customers. In this course, you will learn essential Product Management skills by putting theory into practice, on a product or idea of your choosing. You will learn techniques to accelerate product success and avoid common mistakes. You will work in a team comprising of students from engineering, design, business and other backgrounds. This will simulate real-world cross-functional environments where people with different skills collaborate to build a successful product. Learning Outcomes: - experience a live development of a product within the context of a product development process - learn common methods used in product management - gain experience needed to work as product managers in real life environments. Students from all majors, both undergraduate and graduate are welcome and encouraged. The course is recommended for any student who wants to explore life as a Product Manager, may work in a related field closely with Product Managers, or is interested in exploring a career that spans many aspects of business and technology. ***Instructor Permission is required to enroll in this course by completing the application survey.*** The application for spring 2022 is now closed. Enrollment FAQ: https://bit.ly/186S22EnrollmentFAQ Syllabus: http://bit.ly/186S22Syllabus More Info: https://scet.berkeley.edu/students/courses/product-management/

This course counts towards the SCET Certificate in Technology and Entrepreneurship. Additional information: https://scet.berkeley.edu/certificate-in-entrepreneurship-and-technology/. Questions about SCET course enrollment or certificate can be directed to lee.2293@berkeley.edu.

Repeat Rules

Course is not repeatable for credit.