2022 Spring INDENG 185 005 SEM 005

Spring 2022

INDENG 185 005 - SEM 005

Challenge Lab

Facebooked: Clickbait and Customer Manipulation in the era of Social Internet

Mehdi Maghsoodnia, Takaaki Hirakawa

Jan 18, 2022 - May 06, 2022
Tu, Th
06:30 pm - 08:29 pm
Social Sciences Building 126
Class #:32155
Units: 4

Instruction Mode: In-Person Instruction

Current Enrollment

Total Open Seats: 19
Enrolled: 41
Waitlisted: 0
Capacity: 60
Waitlist Max: 30
Open Reserved Seats:
12 unreserved seats
7 reserved for Undergraduates in the College of Engineering, L&S Computer Science and Data Science Majors

Hours & Workload

4 hours of student-instructor coverage of course materials per week, and 8 hours of outside work hours per week.

Course Catalog Description

This course is meant for students in engineering and other disciplines who seek a challenging, interactive, team-based, and hands-on learning experience in entrepreneurship and technology. In this highly experiential course, students work in simulated start-up teams to create products or start-up ideas to address a broadly-defined need of an industry partner or social challenge.

Class Description

Technology is now manipulating us at a level that is unprecedented. Many problems have emerged with the rise of new media and technology, from effects on our individual mental health, manipulative product reviews, to social influence on individual beliefs. This course asks students to identify an underlying problem in different types of platforms — social networking, social audio platforms, disappearing stories, social live streaming, shoppable social platforms (finance, music, health and wellness, games, etc.), and business social media to create novel solutions that will help foster more meaningful experiences and prevent mass social level manipulation.Traditionally, customer discovery is taught to center on individual user experience. In this class, we are looking at the ways in which user experience can help us identify the problems, where participant behavior, culture, and complex systems of new media and platforms are the medium of solution design. In this experiential class, students are encouraged to explore and apply understanding about how we interact with media and technology on the psychological level. This class will ask students to build multi-disciplinary teams from all fields to collaborate and develop a new business from the ground-up by applying design thinking and other innovation frameworks to see through the wicked problems and come up with innovative solutions. How might we imagine a social network that appeals to our better natures than Facebook does today? How might we design a stock trading product like Robinhood that avoids mass purchase of worthless stock? Working in teams, students will invent novel solutions that leverage tech, prototype solutions, and explore customer value propositions, business models, and go-to-market strategy, all while gaining fluency in the behavioral and cultural principles that might shed insights on how these tools are applied for ethical innovation. Our class will culminate with a series of fast pitches to tech executives and investors to present the startups they worked on during the semester. More Information: https://scet.berkeley.edu/students/courses/challenge-labs/facebooked-clickbait-and-customer-manipulation/

Class Notes

This course counts towards the SCET Certificate in Technology and Entrepreneurship. Additional information: https://scet.berkeley.edu/certificate-in-entrepreneurship-and-technology/. Questions about SCET course enrollment or certificate can be directed to lee.2293@berkeley.edu.

Rules & Requirements

Repeat Rules

Reserved Seats

Current Enrollment

Open Reserved Seats:
12 unreserved seats
7 reserved for Undergraduates in the College of Engineering, L&S Computer Science and Data Science Majors

Textbooks & Materials

See class syllabus or https://calstudentstore.berkeley.edu/textbooks for the most current information.

Textbook Lookup

Guide to Open, Free, & Affordable Course Materials

eTextbooks

Associated Sections

None