Group studies of selected topics. Semester course unit value and contact hours will have a one-to-one ratio.

We teach start-up intelligence. Our curriculum consists of guest speakers from top entrepreneurs and investors in Bay area and also hands-on assignments and projects to help students build their portfolio. By the end of our course, students will be able to: • Learn the fundamentals of starting a new venture. • Identify, define, and characterize problems • Spot opportunities for innovation • Segment and analyze opportunities • Evaluate and choose innovation diffusion pathways • Evaluate and choose models of new ventures • Conduct customer and market research both qualitatively and quantitatively • Design customer journey • Establish foundation of product development • Evaluate and choose market strategy • Develop an in depth understanding of your customer • Identify and quantify sources of value • Map and influence customer decision making process As a result, this course will prepare students for starting up their own company or join an early-stage start-up. However, students can enroll in the course even if they aren’t planning on starting up, lots of concepts and skills about entrepreneurship are highly transferable to other aspects of career development. Open to all majors. No requisite requirements. More Information: http://svstartupdecode.com/sp20/ (SP20 class website for reference) https://www.youtube.com/results?search_query=decode+silicon+valley+startup+success (videos from previous semesters) Enrollment: Students will be required to apply to enroll in the class. Please understand we have the application process because we truly want to build a diverse community. To enroll: 1. Fill out the application form. 2. We'll get back to you to let you know if you were accepted or not. 3. If you are accepted, you will then be able to enroll on Cal Central. Application Link: https://forms.gle/FobPHTQhJacziMrXA

**This course counts towards the Sutardja Certificate in Technology and Entrepreneurship. Additional information: https://scet.berkeley.edu/certificate-in-entrepreneurship-and-technology/** Questions about enrollment can be directed to the SCET Academic Program Manager at lee.2293@berkeley.edu.

Repeat Rules