2020 Fall

INDENG 185 003 - SEM 003

Challenge Lab

Product Design & Customer Needfinding: Alternative Meat

Anne Fletcher

Aug 26, 2020 - Dec 11, 2020

01:00 pm - 04:59 pm

Internet/Online

Class #:28597

Units: 4

Instruction Mode: Remote Instruction

Offered through Industrial Engineering and Operations Research

Current Enrollment

Total Open Seats: 5

Enrolled: 35

Waitlisted: 0

Capacity: 40

Waitlist Max: 30

Open Reserved Seats:

4 unreserved seats

1 reserved for Master of Design Students

Hours & Workload

4 hours of student-instructor coverage of course materials per week, and 8 hours of outside work hours per week.

This course is meant for students in engineering and other disciplines who seek a challenging, interactive, team-based, and hands-on learning experience in entrepreneurship and technology. In this highly experiential course, students work in simulated start-up teams to create products or start-up ideas to address a broadly-defined need of an industry partner or social challenge.

Class Description

**This course counts towards the Sutardja Certificate in Technology and Entrepreneurship. Additional information: https://scet.berkeley.edu/certificate-in-entrepreneurship-and-technology/**

Research why people might choose alternatives to meat and build a business concept around what you find. This class is a deep dive into ethnographic design research to uncover latent needs surrounding the consumption of meat and its alternatives. We will cover ethnographic interviewing and video creation, design-space modeling techniques, design thinking ideation tools, prototyping, idea validation, and business modeling.

Class Notes

The university will be starting the semester fully remote. If at some point the university allows for in-person instruction, this class will be re-evaluated. If the university approves this class to be offered with a flexible instruction mode, the following is the tentative plan: The course will have a "flex" structure, primarily distance-based, with several in-person, outdoor, design activities when the weather allows. Accommodations will be made for those who cannot attend in-person sessions. show less