Spring 2019
DEVP 225 001 - LEC 001
Innovation, Product Development, and Marketing
John D Danner, Mark E. Coopersmith, Sofia B. Villas-Boas
Class #:27093
Units: 3
Offered through
Development Practice Graduate Group
Current Enrollment
Total Open Seats:
0
Enrolled:
Waitlisted:
Capacity:
Waitlist Max:
No Reserved Seats
Hours & Workload
6 hours of outside work hours per week, 2 hours of instructor presentation of course materials per week, and 1 hours of the exchange of opinions or questions on course material per week.
Final Exam
TUE, MAY 14TH
08:00 am - 11:00 am
Wellman 311
Other classes by John D Danner
Other classes by Sofia B. Villas-Boas
Course Catalog Description
This course will introduce the basic concepts of innovation, product development, and marketing in developing countries. Students will analyze alternative knowledge and innovation systems, and the role of public and private sector interactions. The course will also introduce models of technology transfers, adoption, and diffusion of technology, as well as introduce students to basic principles of marketing, assessment of consumer choices, and the challenge of bringing to market efficient solutions to meet customer needs.
Rules & Requirements
Repeat Rules
Course is not repeatable for credit.
Reserved Seats
Current Enrollment
No Reserved Seats